It's open season for The Outdoor Group with help from SOLIDWORKS

Last month I blogged about fresh fruit season. Continuing on that trend, July is time for summer camp where many kids try their hands at new sports, like archery. It’s open season for The Outdoor Group LLC, and with help from SOLIDWORKS, the company has big game in its cross-hairs. The Outdoor Group has dedicated itself to developing the world’s most high-tech and prestigious compound bows and archery equipment. With an arsenal full of top-named brands, such as Elite Archery, Perfect Form Manufacturing, Scott Releases, Custom Bow Equipment, Duel Game Calls and Solid Broadheads, it’s expected that parent company, The Outdoor Group is continuously evolving to live up to its reputation. SOLIDWORKS has given The Outdoor Group and its subsidiaries the innovative edge over the competition.

Although many of The Outdoor Group’s products were originally developed using hand drawings, design engineer Dan Kelly has found that 3D design, engineering and manufacturing solutions have allowed the company to seamlessly achieve its goals as a top-of-the-line archery brand. “Our challenge was not only to take great products and make them better, but also to streamline design and manufacturing to introduce innovative, high-quality products efficiently and cost-effectively,” Lead Engineer Mike Derus stresses. “We believe that SOLIDWORKS provides the best set of integrated tools for overcoming that challenge.”

By implementing SOLIDWORKS, The Outdoor Group has cut waste to reduce design cycles by as much as 50 percent while simultaneously introducing Elite bow models that have raised the bar for bow quality. The reduction in design cycles combined with a superior product and inspiring marketing efforts has raised their annual revenue by over 30 percent. The Outdoor Group has raised the bar for straight-shooters everywhere. The company truly lives and breathes Elite Archery’s motto, “speed without compromise.”

Check out the full case study here to find out more about how The Outdoor Group utilized SOLIDWORKS to create higher quality products while cutting down production time.

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Kristen Wilson

Senior Manager Brand Offer Marketing, SolidWorks at Dassault Systemes

As the Senior Director of Communications, 3DEXPERIENCE Works, Kristen drives marketing strategy and oversees the team responsible for developing and executing multi-touch marketing plans across the Buyer's Journey, including 3DEXPERIENCE World.