Mechanisms & Mentorship Video Series: Business Development in Mechanical Engineering

Ever wondered what it would be like to be mentored one-on-one by a senior engineer that’s using SOLIDWORKS to successfully deliver solutions to industry clients? My name is Rafael Testai, and in this video series “Mechanisms & Mentorship” we’ll take a look behind the scenes to see how a hand-picked engineer has designed one of their mechanisms in granular detail. We’ll “open the hood” to analyze their CAD design and thought process behind the solution. I’ll ask them questions about the project, roadblocks, challenges, specific insights they learned, and how they’re using SOLIDWORKS to solve real world problems.

You’ll learn a mixture of soft skills and hard skills. This series is perfect for viewers who are already proficient in SOLIDWORKS (CSWA, CSWP, CSWE) and want to take the next step in their careers.

In this episode of Mechanisms & Mentorship, I’ll interview Directory of Business Development and Mechanical Engineer, Aaron Robison from in Arizona. We’ll focus on the world of sales and business development, within the realm of mechanical design engineering. Aaron’s professional background is mechanical engineering, project management, and new product development. He’s worked in multiple industries from startups to large companies.


1. What is Business Development? (Min 0:52)  Business development is sales, product development.

In addition, Robison discussed his hypotheses on why some folks humorously refer to sales as “the dark side” in engineering.  You won’t want to miss this fun segment.

                2. How do you do Sales The Right Way? (Min 2:06)  In essence, it boils down to two things: 

A) Finding the people that have the need for the problem you solve.

B) Creating value


3. How do You Make the Meal Real? (Min 3:05)  Robison explains how building trust and personal relationships is key. For example, sharing a meal. Rafael followed up by asking “how do you make the meal real (genuine)?

4. Why Trust One Company vs Another? (Min 7:00)  Referrals play a big role. Furthermore, being able to sit “shoulder to shoulder” with the engineers and communicate technically builds trust and demonstrates amplitude.

 5. Purchase Order (PO) (Min 9:45)  Finding the right match. Robison advises to not be apologetic for how much product development costs.


To learn more about Aaron Robison, visit his LinkedIn.

If you read until the very end, I greatly appreciate it. I would encourage you to follow me on Linkedin so that we can stay in touch and you can be notified when more articles like this one get published. I lead with value and my writing style is direct and to the point.


Any recommendations on who you think I should interview next? Feel free to reach out to me on Linkedin or Instagram. I read all correspondence.






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