SOLIDWORKS Visualize: D Cube Design Ltd Q&A

SOLIDWORKS Visualize provides a suite of standalone software tools that combine industry-leading rendering capabilities with design-oriented features and workflows that enable easy and fast creation of visual content for designers, engineers, marketing, and other content creators. One such user is Josh Fear, Managing Director of D Cube Design Ltd in Leicester, England, who provide a high quality CGI rendering service for manufacturers. We sat down with Josh to find out a little more about how he uses SOLIDWORKS Visualize to create the renders you see here.

InnovaHi Josh, tell us a little bit about yourself and how long you’ve been using SOLIDWORKS.

Josh: I’ve been using SOLIDWORKS for about four or five years now. I’ve always been fascinated with engineering and started playing around with the SOLIDWORKS Student edition when I was 16, learning how the software worked, making stuff for my own enjoyment, just random stuff.

When I left school, I went on to a company that specializes in the design and manufacture of polyethylene tanks for agricultural, industrial and residential applications.

Innova: What kind of stuff were you doing there?

Josh: I was their Technical Sales Manager, so I provided technical support and advice on a large range of products and services. I also worked with clients on projects, providing technical drawings and rendered images as necessary. The company wasn’t actually using SOLIDWORKS at the time, so I had to convince them it was the way to go. We got a free trial from Innova Systems, which soon turned into a full license of SOLIDWORKS Premium when my employer saw what could be achieved.


Innova: So that was your first experience of using SOLIDWORKS Visualize?

Josh: No it wasn’t, actually! I’d heard about the SOLIDWORKS Visualize beta program and contacted Innova Systems who set me up with early-access. Coming from SOLIDWORKS, I picked it up extremely quickly and when it came to the full release, I was all set, because SOLIDWORKS Visualize Standard is included with a Premium license of SOLIDWORKS.

Innova: What sort of stuff were you using SOLIDWORKS Visualize for?

Josh: I did a lot of high quality product renders for marketing materials and the product pages on the company’s website. I used to use Photoview 360, which produced quick, “nice-enough” visuals, but Visualize enabled me to take things a step further and them make incredibly lifelike, “sellable” images of products that hadn’t yet been produced, or didn’t look too good when photographed.

Ultimately, Visualize saved the company time and money – Whereas they would previously have had to manufacture the product, hire a professional photographer and then Photoshop the images to get them looking right, I could now produce consistent, great looking, lifelike renders from SOLIDWORKS models in a fraction of the time. It proved to deliver a very rapid return on investment which is vital for any small company.

Innova: Tell us about your new company, D Cube Design Ltd.

Josh: D Cube Design Ltd specializes in rendering for small manufacturing companies that don’t have the ability or resources to create renders in-house.

The company is really taking off now, with excellent resource and specialist CAD operatives across the globe. We’ve done many different renders from tank level indicators, watches, office furniture and also architectural work – all completed in SOLIDWORKS Premium and SOLIDWORKS Visualize Professional.

Over the next 2-5 years, we have some rapid growth plans which include expanding our core in-house team, and becoming increasingly specialist in the manufacturing industry.  We are very clear about the value and benefits we bring to our clientele, and are actively looking to increase our client database.

SolidWorks-Visualize-Supercharger-Render-Motion-Blur-Innova-Systems-D Cube Design-Ltd

Innova: How would you describe your usual design process?

Josh: Working with different clients means things are never exactly the same, but it usually starts with a briefing session, where we iron out what is required for the project: “I want this tank rendered in front of this greenhouse at this time of day”, for example.

I usually have a technical drawing or a model to work from, so I’ll load SOLIDWORKS to do some initial tweaks like applying materials, textures etc. I’ll then use Visualize to create low resolution renders for client approval. Once any changes are made and the client is happy, I’ll set up and export a high quality rendering for final use.

Innova: What are your top 3 Visualize features?

Josh: Firstly, I’d have to say the output functionality. So thing’s like like VR, Photos, and Animations. It’s so slick and lets you present your product designs in the best way possible.

Being able to customize the colors, scenes, lighting, textures and camera angles and then set it everything up as a reusable template. This means I can save time by reusing my settings and everything follows the same look and feel. Great for brand-sensitive projects where the colors have to be just right, for example.

Lastly, when creating an explode animation (see video below), the autoframe functionality is superb. You set your start and end points for each part of your model and Visualize does the rest. Again, a great time saver and produces fantastic effects with little effort.

Actually, can I have a fourth favorite feature? I’m a keen photographer in my spare time and Visualize really is like having a camera inside SOLIDWORKS. You’ve got things like depth of field and shutter speeds, which really give you great control as if you were there with your Canon.

Innova: How does SOLIDWORKS Visualize help companies like D Cube Design Ltd?

Josh: It’s a tough, competitive world, so being able to show your products in the best possible light, before committing to manufacture will help companies to outpace their competitors, ultimately winning their business. SOLIDWORKS helps you to quickly converge on the right solution, so you’ll be able to delight your customers much earlier in the process.


Innova Systems
We specialise in the supply, technical support and training of SOLIDWORKS software. Based in Cambridge we have a central location to service a UK wide customer base. We offer the skills and experience to help you develop new products using SOLIDWORKS - empowering smarter, faster and more cost effective design. We've been recognised by SOLIDWORKS Corporation for providing the highest rated customer support in Northern Europe in 2014, 2015 and 2016. Email: / Telephone: 01223 200690.
Innova Systems
Innova Systems
Innova Systems

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