Coming to 3DEXPERIENCE World 2021: American Chopper Star Designer Jason Pohl Joins SOLIDWORKS as an “Industrial Design Champion”

A few years ago a prominent industrial designer told me that SOLIDWORKS is to Industrial Design what a chainsaw is to ice sculpting, “everyone knows that a chainsaw can cut a tree, but very few know that is an effective tool for ice sculpting.” This has been true for many years and SOLIDWORKS has been used by industrial designers to design and create some of the most successful products across the globe.

Jason Pohl, the recognized industrial designer who made a name for himself on the long-running TV series American Chopper, has a new role as “Industrial Design Champion” for SOLIDWORKS. In this new capacity, Pohl’s design process will be recorded for others to see; he’ll create custom parts from the initial concept sketch to 3D sculpting, programming, and machining of the final product—a process that will showcase Pohl’s creativity and the software’s capabilities.

Photo credit: Erin Witkowski; Instagram: @erinwitkowskiphoto


Jason also designed and created a custom motorcycle for SOLIDWORKS, which now sits in Dassault Systemes’ North American headquarters cafeteria, in Waltham, MA. The motorcycle was completely designed in SOLIDWORKS. Pohl knew he would need a design application that could blend the artistry of chopper design with actual manufacturing techniques and engineering data. “Basically, we had any kind of software available to us, but needed to choose the right package not only to capture our ideas but also support advanced manufacturing processes in our new factory.

SOLIDWORKS recently added cloud-based 3D Sculptor to its expanding 3DEXPERIENCE WORKS portfolio. It helps industrial designers quickly create complex, organically shaped 3D models. 3D Sculptor offers a variety of specialized functions that let you quickly create highly stylized 3D geometry by letting you push and pull, or sculpt, your geometry to the shape you desire.

Jason aims to inspire the next generation of designers by demonstrating the power of the 3DEXPERIENCE WORKS Portfolio. With educational seminars and user group meetings, Pohl will share his extensive design and manufacturing knowledge through both video and live, in-person demonstrations. Throughout, viewers will become better acquainted with 3D printers, CNC machine manufacturers, hardware companies, and tooling partners.

“I’m excited to share my experiences with other designers and inventors,” says Pohl. “With a healthy imagination and the proper tools, I really do believe people can create just about anything.”


About Jason Pohl

Standing at the crossroads of design and technology, American designer Jason Pohl earned a Bachelor of Fine Arts degree at the Illinois Institute of Art. As an Artist/Animator at Incredible Technologies he worked on various video games. As Lead Designer since 2004 at Orange County Choppers, he’s provided state-of-the-art designs for Fortune 500 companies and individuals from all over the world. Pohl, a father of three and longtime resident of New York’s Hudson River Valley says his favorite project is always “the next one.”

Suchit Jain

Suchit Jain

Suchit is the Vice President, Strategy, Community & Business Development for Dassault Systèmes SOLIDWORKS.
Suchit Jain