Even if a product design hits the ideal balance of form and function, wows everyone regarding usability, and utilizes a design process that is second to none, leveraging the top technologies in the world, if no one buys it, it is a complete waste of time.
It’s a risk all companies take that design, engineer, and build products—both large and small. The solution is not all that complicated: decrease product failures by increasing market research.
The Social Business Analyst role on the 3DEXPERIENCE platform enables you to make insight-driven business decisions through trends gathering, market listening, and competitive intelligence. Choose the sources you want to monitor, visualize data with custom charts, and drive faster decision-making by automating actions triggered by events and data insights.
Using the Social Business Analyst helps you both on the front-end and the backend of market research challenges. Executives can benefit by monitoring industry trends and developing competitive and economic insights, as well as staying ahead of news that may impact the market. Product managers can benefit by understanding product feedback, including what customers are saying about the product. Marketing benefits by efficiently segmenting their customer base, as well as monitoring what competitors are doing from a brand awareness and promotional perspective.
Customer & Competitor Insights
The Social Business Analyst provides research tools for businesses to gather customer feedback and perform sentiment analysis to understand customer reactions to products, which enables them to adjust, change, and improve the product.
The results are accessible from a single environment on the cloud, delivering a centralized view to all stakeholders. With Social Business Analyst, you can share real-time insights, competitive analysis, and marketing data with the entire organization.
With tracked topics, you can collect real-time information about competitors to understand how they are doing business and identify opportunities or potential risks for your business. Important articles and feeds can be automated and pushed to individuals via email or to the entire team using collaborative communities, so everyone is up to date on the latest information.
The Social Business Analyst performs automated web crawls across social, news, images, videos, and forums. Save content to customized libraries. Share content with 3DEXPERIENCE platform members by publishing it to 3DSWYM communities. Or create push emails that automatically share the relevant content to the users you select. You can also set up automatic alerts for new content, then publish it directly to a 3DSWYM community, email it directly to yourself, or push emails to other members.
The Social Business Analyst will enable you to better understand market opportunities to develop the right products, using customer feedback and market intelligence to enhance products at each stage of development. Contact your local reseller for more information regarding the Social Business Analyst or check out this page.