Ever since the success of Uber, entrepreneurs are focusing on how to “disrupt” existing large corporate businesses, and some large companies are now even looking to disrupt their own businesses before the competition does.
The way to disrupt a business is to find a better solution to an existing problem. But, what if you just come up with a different solution for a unique audience? That’s not actually disrupting the industry; that’s just identifying a new market…right?
Jason Bontrager and Rob Miles both come from the camping industry, and together these two innovators created a revolutionary new camping solution from scratch, one that might change the way people commune with nature. It’s not a takeover of the camping industry, just a better solution for getting deeper into the woods than existing camping solutions. Introducing the “skinny-guy” concept.
Listen to the latest Born to Design podcast and find out what is takes to transition from a corporate environment to that of a start-up with a new design…in an established industry.
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To learn more about Skinny Guy Campers, check out the website: skinnyguycampers.com