The Social Business Analyst role on the 3DEXPERIENCE® platform enables you to make insight-driven business decisions through trends gathering, market listening, and competitive intelligence. You can choose the sources you want to monitor, visualize data with customized charts, and drive intelligent decision-making faster by automating actions triggered by events and data insights.
We introduced Social Business Analyst last year, and executives quickly learned its value in monitoring industry trends and developing competitive and economic insights. Also, product managers can better understand what customers are saying about their products, and marketing managers benefit by efficiently segmenting their customer base, as well as monitoring what competitors are doing from brand awareness and promotional perspectives.
Social Business Explorer
The newly released Social Business Explorer role is a complementary product that enables you to consume, view, and drill down into the content inside a dashboard created by Social Business Analyst. You can leverage unstructured web and social data to get a real-time understanding of market trends and opportunities to identify how and when to develop the most promising products. You can learn customer likes and dislikes to make intelligent product development choices that help beat the competition.
Working in Tandem
Let’s say your company has a team that gathers content and builds advanced queries to produce dashboards in Social Business Analyst. When a dashboard is ready for analysis it can be shared with Social Business Explorer users who can drill down into the charts, add commentary, and much more.
As shown in the chart below, the business intelligence process typically starts with content creators who collect content and build a dashboard. Reviewers conduct a primary analysis of the content. Consolidators do a secondary analysis to ensure the content’s accuracy, and then decision-makers use the data to make informed decisions and take action.
Beating the Competition
It can be nearly impossible to stay on top of industry-specific trends and news about your clients, suppliers, partners, and competitors. Information keeps coming at us fast and furious. We must have efficient ways to collect and leverage the data so stakeholders can make the best data-driven decisions.
The Social Business Analyst can perform automated web crawls across social, news, image, video, and forums and save the content to customized libraries. With the Social Business Explorer, you will be able to drill down, review, and consolidate data shared with key decision-makers in secure 3DEXPERIENCE communities. Or, you can generate push emails that automatically share relevant content with team members.
The Social Business roles on the 3DEXPERIENCE platform will enable you to better understand market opportunities and help enable your company to develop the most profitable products by leveraging real-time consumer feedback and market intelligence to optimize each stage of product development. Contact your local reseller for more information regarding the Social Business Explorer if you have more questions or if you would like to see a demo.