5 Growth Strategies for Manufacturers

 Growth Strategies for Manufacturing

Navigating the intricate web of modern manufacturing can feel like participating in an elaborate puzzle—complex, with lots of moving parts and a grand strategy that need to fit into a complete picture of the business. For midsize manufacturers, finding growth in a competitive landscape is a delicate balance between strategy and execution. We’ll unravel the top five proven strategies for success, focusing on tangible, actionable insights that can place your manufacturing business ahead of the curve.

Growth Strategies for Small and Midsize Manufacturing Companies

1. Invest Wisely in ERP Solutions

For midsize manufacturers, an enterprise resource planning (ERP) system is the central hub governing your business’s various functions, from finance to production. To achieve scalable and sustained growth, it is critical to invest in an ERP system that not only streamlines operations but also provides data analysis capabilities.

DELMIAWorks, for example, offers an integrated ERP and manufacturing execution system (MES) solution that has enabled Standby Screw Machine Products in Ohio and Innovation Packaging in France to compete, grow and profit by gaining operational excellence. By ensuring that all data is interconnected and up-to-date, they can make more informed decisions and swiftly adapt to market changes. When considering an ERP solution, look for adaptability, scalability, and a robust suite of features tailored to manufacturing intricacies.

2. Prioritize Collaboration and Communication

The hallmark of successful growth is a cohesive, well-coordinated team. In the context of manufacturing, this translates to seamless collaboration across production lines, supply chains, and every stakeholder in the value stream.

In the case of Innovation Packaging, transitioning from disjointed Excel sheets to an integrated manufacturing ERP system led to improved collaboration and efficiency, ultimately bolstering margins and product quality. Whether through digital dashboards that provide real-time data or regular team huddles, a collaborative approach empowers employees and aligns everyone toward growth.

3. Implement Lean Manufacturing Principles

Lean manufacturing is not just a buzzword; it’s a methodology that reduces waste and optimizes operational efficiency. For midsize manufacturers, the adoption of lean principles can be transformative. Implementing techniques like value stream mapping, just-in-time inventory, and continuous improvement can lead to significant savings and greater profitability.

Standby Screw is a testament to how lean practices can boost revenue. By leveraging technology that supported its lean initiatives, the company improved scheduling, purchasing operations, and quality control while also maximizing resource utilization. This led to noticeable gains in annual revenue and an enhanced reputation for operational excellence.

4. Focus on Product Innovation and Quality

Innovation is a key driver in an age where market demands and consumer preferences change rapidly. Midsize manufacturers should invest in research and development, continually upgrade their product lines, and maintain a relentless focus on quality to set themselves apart.

Innovation Packaging’s switch to DELMIAWorks’ integrated ERP and MES solution facilitated increased efficiency and collaboration, which improved product quality. The manufacturer grew its annual revenue significantly, reflecting the market’s response to Innovation Packaging’s commitment to innovation and excellence.

5. Leverage Data Analytics for Informed Decision Making

With the advent of Industry 4.0, manufacturing has increasingly become data-driven. By leveraging data analytics effectively, manufacturers can react faster to market changes, optimize operations proactively, and grow their business sustainably.

Midsize manufacturers have a goldmine at their fingertips through the data, business intelligence (BI), and dashboards provided by modern ERP and MES software. By harnessing the power of data analytics, it’s possible to gain insights into production efficiency, customer patterns, financial indicators, market trends, and more.


Adopting these top five growth strategies for midsize manufacturers doesn’t just lead to growth—it positions you as a contender in a dynamic global marketplace. By focusing on technology, teamwork, efficiency, innovation, and informed decision-making, midsize manufacturers can not only keep up with larger competitors but also carve out their own success story. After all, in the world of manufacturing, the future belongs to those who can adapt, innovate, and grow.