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To effectively pursue new business opportunities with non-technical clients, EM Dynamics Metal Fabrication<\/a>, a leading Canadian product development consultancy and contract manufacturer, must effectively and realistically showcase design concepts in 3D.<\/p>\n Clients must be visually impressed and convinced by a presentation prototype before they buy. \u00a0Presenting \u201clife-like\u201d design concepts to clients, however, wasn\u2019t fast or easy, and producing physical prototypes of proposed design concepts was time-consuming and expensive.<\/p>\n EM Dynamics turned to third-party tools to create photorealistic renderings, but it was not a seamless process. The prohibitive cost and time required to make and showcase such prototypes were holding the company back.<\/p>\n Leveraging Technology<\/strong><\/p>\n To achieve its commitment of leveraging cutting-edge technology to provide clients with a high level of design, engineering, process control, and manufacturing support, EM Dynamics standardized on SOLIDWORKS\u00ae 3D CAD software.<\/p>\n The company uses SOLIDWORKS<\/a> Standard and Professional, SOLIDWORKS Visualize Professional, and SOLIDWORKS Simulation. The ease of using SOLIDWORKS made it the obvious choice for EM Dynamics. They also love the integration of sheet-metal design and SOLIDWORKS Simulation, which makes developing products and refining prototypes fast and easy.<\/p>\n In addition to the increased creative capacity, EM Dynamics can transform design concepts into compelling photorealistic images indistinguishable from high-end photography, which further helps them communicate its creativity, hence impress clients.<\/p>\n Better Tools, Better Sales<\/strong><\/p>\n Not only can EM Dynamics accurately show clients how a final design concept appears without building life-like physical presentation prototypes, but it has also enabled the company to shorten design time by 30 percent.<\/p>\n Further, changes made during product development automatically transfer to SOLIDWORKS Visualize<\/a>, so everyone involved stays informed, and the design-through-manufacturing process is sped up by 10 percent because everyone can agree on everything faster.<\/p>\n In addition to shortened design time, increased rendering power makes it possible to create at least ten possibilities for most projects, which impresses clients and helps win new business.<\/p>\n![](\"https:\/\/blog-assets.solidworks.com\/uploads\/sites\/2\/2020\/02\/img_9390-edit-2-1-scaled.jpg\")
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