Three, is a Magic Number [Born to Design Podcast: Tigoona]

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“Tigoona is from the word ‘teen guna’ in Hindi, and the idea is essentially about driving 3 times business, 3 times safety, 3 times comfort, 3 times reach and 3 times pride. We believe that the ones who give should always get back ‘teen guna’.”

– Abhijit Bansod, (founder ABD Studio)

Did you know there are more than 10 million street vendors in India?   Many rely on bicycles or push carts to transport their goods to market.     Imagine having to push a bike stacked with over 120kg (~260lbs) of coconuts through streets packed with people, animals and any number of other obstacles and you’ll get the idea.  And, some folks do this every day.

Today, we are speaking with Abhijit Bansod, founder of Studio ABD, a design studio dedicated to creating goods based on the concept of “Indian” design. More importantly, however, this is also the story of how Abjihit came to develop Tigoona, a safer, more reliable and highly effective transport solution for India’s many street vendors.

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Learn more about Abhijit and Tigoona here…

Rollin Willis

Rollin Willis

Rollin Willis is the Americas Program manager for SOLIDWORKS for Startups. He has been with DS/SOLIDWORKS for the past 12 years and is an avid supporter of startups. His personal interests include an insatiable curiosity about all things related to nature, science and astronomy. A former competitive cyclist, he currently lives in Massachusetts with his wife of 28 years and two college-aged sons.