[{"data":1,"prerenderedAt":116},["ShallowReactive",2],{"Gydh4JTxl3t9QtLNW1_XIg9KHj3ez_QdHLaaA4vhJ-8":3,"article_the-new-path-to-customer-loyalty_solidworks":10,"_apollo:default":114,"_apollo:identified":115},{"mailchimpAudience":4},{"actionUrl":5,"slug":6,"locale":7,"default":8,"__typename":9},"","the-new-path-to-customer-loyalty","en","https:\u002F\u002F3ds.us3.list-manage.com\u002Fsubscribe\u002Fpost?u=ed4601044e1936748c0d2aa6b&id=e5080ff9fe&f_id=002d4de2f0","MailchimpAudience",{"posts":11},{"nodes":12,"__typename":113},[13],{"id":14,"slug":6,"title":15,"uri":16,"excerpt":17,"locale":18,"featuredImage":21,"tableOfContents":30,"content":31,"date":32,"authorJobTitle":5,"author":33,"masterings":43,"globalTags":47,"products":69,"disciplines":81,"seo":102,"__typename":112},"cG9zdDoyNzg2NA==","The New Path to Customer Loyalty","\u002Fproducts\u002Fsolidworks\u002Fthe-new-path-to-customer-loyalty","\u003Cp>When was the last time you walked out of a store mad…\u003C\u002Fp>\n",{"locale":19,"__typename":20},"en_US","Locale",{"node":22,"__typename":29},{"large":23,"__typename":24,"medium_large":25,"thumbnail":26,"srcSet":27,"sizes":28},"https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fpersonaljourney-1-1024x667.png.webp","MediaItem","https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fpersonaljourney-1-768x501.png.webp","https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fpersonaljourney-1-150x150.png.webp","https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fpersonaljourney-1-1024x667.png.webp 1024w, https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fpersonaljourney-1-300x196.png.webp 300w, https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fpersonaljourney-1-768x501.png.webp 768w, https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fpersonaljourney-1.png.webp 1212w","(max-width: 640px) 100vw, 640px","NodeWithFeaturedImageToMediaItemConnectionEdge",[],"\u003Cp>When was the last time you walked out of a store mad or looked for the best deal online, ordered it, and then the product that showed up at your door was not as advertised? How have those experiences affected your feelings about that brand?\u003C\u002Fp>\u003Cp>One of the biggest challenges facing companies today is the ability to keep up with and address individual shopper needs, which is especially true for consumer-focused brands. Largely shaped by the immense popularity of online shopping, positive consumer experiences can be a make-or-break proposition.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fpersonaljourney-1024x667.png.webp\" alt=\"\" class=\"wp-image-27866\" srcset=\"https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fpersonaljourney-1024x667.png.webp 1024w, https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fpersonaljourney-300x196.png.webp 300w, https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fpersonaljourney-768x501.png.webp 768w, https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fpersonaljourney.png.webp 1212w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \u002F>\u003C\u002Ffigure>\u003Cp>If creating positive and memorable customer experiences is essential for growth, then how do you customize all the activities across the consumer lifecycle—including products—to secure long-term loyalty? This \u003Ca href=\"https:\u002F\u002Fwww.solidworks.com\u002Fmedia\u002F6-steps-modernize-your-consumer-experiences\">Aberdeen checklist\u003C\u002Fa> is a valuable tool that can help you understand whether you are delivering a completely modernized customer experience.\u003C\u002Fp>\u003Cp>Easy, Convenient, and Personal\u003C\u002Fp>\u003Cp>Hyper-personalization is a term that refers to customizing all activities across the consumer lifecycle, such as enabling customers to modify products (e.g., change color, size, material) to meet personal wants and needs. The process that enables your buyer to customize the product must be easy and convenient.\u003C\u002Fp>\u003Cp>Many brands are struggling to adapt to the demand for personalized consumer experiences. Rapid innovation is a necessity. Elements such as augmented reality, 3D, video, or other visually engaging tools are no longer nice-to-haves; they are must-haves for successful consumer engagement.\u003C\u002Fp>\u003Cp>The path to customer loyalty involves personalizing the customer journey. According to \u003Ca href=\"https:\u002F\u002Fwww.solidworks.com\u002Fmedia\u002Fmaximize-consumer-loyalty-and-consumer-spend-hyper-personalization\">Aberdeen research\u003C\u002Fa>, top-performing brands that spend the time and money to personalize the customer journey reap the following benefits:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\n\u003Cli>       84% greater customer retention\u003C\u002Fli>\n\u003Cli>       7x greater customer satisfaction\u003C\u002Fli>\n\u003Cli>       5x greater profit margins\u003C\u002Fli>\n\u003C\u002Ful>\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fbetterbizoutcomes-1024x665.png.webp\" alt=\"\" class=\"wp-image-27867\" srcset=\"https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fbetterbizoutcomes-1024x665.png.webp 1024w, https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fbetterbizoutcomes-300x195.png.webp 300w, https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fbetterbizoutcomes-768x499.png.webp 768w, https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fbetterbizoutcomes.png.webp 1199w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \u002F>\u003C\u002Ffigure>\u003Cp>Exceptional Experiences\u003C\u002Fp>\u003Cp>Happy customers spend more money and become brand “fans” over time. It all boils down to treating customers as individuals and delivering to those personal needs. Today’s customers don’t care as much about slick marketing; they can find out all they need to know about your products online. What they want is a superior experience.\u003C\u002Fp>\u003Cp>A well-known brand name is important; however, your lesser-known competitors can quickly eat your lunch by offering superior personalized product experiences. Consumers who are enabled to customize purchases based on their preferences are more likely to become loyal, long-term customers. It may all boil down to how your individual customers feel about the experience of interacting with your brand.\u003C\u002Fp>\u003Cp>Discover more about how you can keep pace with consumers today on our \u003Ca href=\"https:\u002F\u002Fwww.solidworks.com\u002Flp\u002Fconsumer-product-design-solutions\">consumer product design solutions\u003C\u002Fa> page where you’ll find more valuable Aberdeen research and also learn how other companies, just like yours, have implemented technologies to achieve product customization and personalization.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.solidworks.com\u002Fmedia\u002Fmaximize-consumer-loyalty-and-consumer-spend-hyper-personalization\" target=\"_blank\" rel=\"noopener noreferrer\">\u003C\u002Fa>\u003C\u002Fp>\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"250\" src=\"https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fsw_aberdeen_consumer_banner_961x250_opt2.jpg.webp\" alt=\"\" class=\"wp-image-27868\" srcset=\"https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fsw_aberdeen_consumer_banner_961x250_opt2.jpg.webp 961w, https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fsw_aberdeen_consumer_banner_961x250_opt2-300x78.jpg.webp 300w, https:\u002F\u002Fblog-assets.solidworks.com\u002Fuploads\u002F2025\u002F12\u002Fsw_aberdeen_consumer_banner_961x250_opt2-768x200.jpg.webp 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \u002F>\u003C\u002Ffigure>\u003C!-- \u002Fwp:post-content -->","2020-04-09T08:00:50",{"node":34,"__typename":42},{"nicename":35,"description":36,"slug":35,"name":37,"firstName":37,"lastName":5,"avatar":38,"__typename":41},"solidworks","Dassault Systèmes SolidWorks Corp. offers complete 3D software tools that let you create, simulate, publish, and manage your data. SolidWorks products are easy to learn and use, and work together to help you design products better, faster, and more cost-effectively. The SolidWorks focus on ease-of-use allows more engineers, designers and other technology professionals than ever before to take advantage of 3D in bringing their designs to life.","SOLIDWORKS",{"url":39,"__typename":40},"https:\u002F\u002Fsecure.gravatar.com\u002Favatar\u002F1456c94d954684cae05ba938017ad326ccab65a27136da3cef939510afab2973?s=96&d=mm&r=g","Avatar","User","NodeWithAuthorToUserConnectionEdge",{"nodes":44,"edges":45,"__typename":46},[],[],"PostToTaxonomy_masteringConnection",{"nodes":48,"__typename":68},[49,55,60,65],{"id":50,"name":51,"slug":52,"uri":53,"__typename":54},"dGVybTo5NjI0","Dassault Systemes","dassault-systemes","\u002Ftags\u002Fdassault-systemes\u002F","Taxonomy_tag",{"id":56,"name":57,"slug":58,"uri":59,"__typename":54},"dGVybTo5NTk5","Design","design","\u002Ftags\u002Fdesign\u002F",{"id":61,"name":62,"slug":63,"uri":64,"__typename":54},"dGVybTo5NjEx","Manufacturing","manufacturing","\u002Ftags\u002Fmanufacturing\u002F",{"id":66,"name":37,"slug":35,"uri":67,"__typename":54},"dGVybTo5NjAz","\u002Ftags\u002Fsolidworks\u002F","PostToTaxonomy_tagConnection",{"edges":70,"nodes":78,"__typename":80},[71],{"isPrimary":72,"node":73,"__typename":77},false,{"id":74,"name":37,"slug":35,"uri":75,"__typename":76},"dGVybTo1Ng==","\u002Fproducts\u002Fsolidworks\u002F","Taxonomy_product","PostToTaxonomy_productConnectionEdge",[79],{"id":74,"name":37,"slug":35,"uri":75,"__typename":76},"PostToTaxonomy_productConnection",{"nodes":82,"edges":97,"__typename":101},[83],{"id":84,"name":85,"slug":86,"uri":87,"parentId":88,"disciplines":89,"__typename":96},"dGVybTo2MA==","3D CAD","3d-cad","\u002Fdisciplines\u002F3d-cad\u002F","dGVybTo1OA==",{"nodes":90,"__typename":95},[91],{"title":85,"uri":92,"parentId":93,"__typename":94},"\u002Fdisciplines\u002Fdesign-engineering\u002F3d-cad","cG9zdDozNzcz","Discipline","Taxonomy_disciplineToDisciplineConnection","Taxonomy_discipline",[98],{"isPrimary":72,"node":99,"__typename":100},{"parentId":88,"id":84,"name":85,"slug":86,"uri":87,"__typename":96},"PostToTaxonomy_disciplineConnectionEdge","PostToTaxonomy_disciplineConnection",{"canonical":5,"title":103,"metaDesc":5,"opengraphAuthor":5,"opengraphDescription":104,"opengraphTitle":15,"opengraphUrl":105,"opengraphSiteName":106,"opengraphPublishedTime":107,"opengraphModifiedTime":108,"twitterTitle":5,"twitterDescription":5,"readingTime":109,"metaRobotsNoindex":110,"__typename":111},"The New Path to Customer Loyalty - Blog Solidworks","When was the last time you walked out of a store mad…","\u002Fproducts\u002Fsolidworks\u002Fthe-new-path-to-customer-loyalty\u002F","Blog Solidworks","2020-04-09T12:00:50+00:00","2026-02-12T17:52:10+00:00",2,"noindex","PostTypeSEO","Post","RootQueryToPostConnection",{},{},1777358028063]