Mass Art Students Show True Colors at IDSA Northeast

Color defines culture Gary Natsume ECCO Design NE ISDA 2013

This weekend at the Industrial Design Society of America (IDSA) Northeast, I learned from Gary Natsume, Vice President of ECCO Design, that color is "one of the most critical elements that define our cultural nuances and identity."

As Mass Art students prepared to attend IDSA Northeast, they woke Friday morning to no public transportation and a shelter in place order in the Longwood/Fenway area of Boston, due to last week’s tragic events. 

Carols Escobar and Lars Fischer Mass Art IDSA NE 2013

Mass Art students rallied around their merit award representative, Carlos Escobar, and found one car to drive to the event in Hartford, Connecticut by Friday afternoon.  A total of 45 students and their faculty advisor, Lars Fischer, made it Saturday morning to cheer on Carlos. 

 IDSA NE 2013 Carlos Escobar Presentation

In 10 minutes, Carlos presented his portfolio that consisted of three projects.  I listened to the multiple redesigns for product improvement of the "dish" project and the design research project to make traveling feel like home. After three weeks traveling this month – I listened.

The project that stood out for me was the "red4life" project, for Carlos used design to make a difference in his own Boston neighborhood. 

 

Carlos Escobar Red Button Aids Awareness
 

Carlos escobar how can designers change the world

I have walked these neighboorhood streets 1000 times from Mass Art on Huntington Ave to Copley Square.  Students continue to inspire me with their true colors of design.  Marie 

Marie Planchard

Marie Planchard

Director of Education Community, SolidWorks at Dassault Systemes SolidWorks Corporation
Marie Planchard is Director of the Education Community, SolidWorks. She is responsible for global development of curricula, content and social outreach for the SolidWorks educational products across all levels of academia.